Accredited Financial Counselor: An Introduction (2024)

The Association for Financial Counseling and Planning Education has created a new professional credential for financial planners. The Accredited Financial Counselor (AFC) provides financial advisors with practical training in all aspects of personal finance.

However, this credential is not a clone of other certifications, such as the Certified Financial Planner® or the Chartered Life Underwriter. It does, however, complement the CFP® in many respects, although it also stands alone as a credential by itself. This article examines the curriculum and certification process for this designation and how it compares to the CFP® mark. (Learn the tips and tricks of the trade before heading into this test. See Studying For The CFP Exam.)

Key Takeaways

  • The Accredited Financial Counselor designation includes training in personal finance.
  • This credential complements the CFP® or Chartered Life Underwriter credentials.
  • Counselors must meet educational, experience, and ethical requirements.

Founding Organization

The Association for Financial Counseling and Planning Education is an international non-profit organization that is dedicated to promoting financial education and helping to train financial educators and counselors. It is entirely supported by its members and resembles the CFP® Board in both purpose and practice, although it is much less well-known. However, there are some general differences between the designations, which we'll address below.

The membership consists primarily of university educators, private practitioners, counselors who work with members of the military and government officials as well as various financial interest organizations, such as America Saves, FINRA, the FTC, the IRS, NEFE (The National Endowment for Financial Education), the SEC, and the U.S. Treasury. Members receive periodic newsletters, research journals, and discounts for the annual conference.

AFC candidates must have at least 1000 hours of experience as a financial counselor.

AFC Credentials and Curriculum

Like their CFP® counterparts, Accredited Financial Counselors must meet educational, experience, and ethical requirements before receiving their certifications. AFC candidates must have at least 1000 hours of relevant experience as a financial counselor in one capacity or another.

The definition of a financial counselor, in this sense, encompasses those who counsel others on an individual basis, those who help to train or educate clients or other planners and those who supervise them. This is similar to the requirements of the CFP® Board, which requires 6,000 hours of financial planning experience.

The curriculum for the AFC is also less rigorous than what CFP® candidates must complete, although it delves much more substantially into financial issues that are relevant for lower and middle-class Americans.

Nine Core Competencies

The AFC curriculum is divided into nine core competencies. They are as follows:

  1. Set the stage and gather client information (10% of the exam)
  2. Assist a client in creating an action plan (12% of the exam)
  3. Develop financial statements, rations, and spending plans (10% of the exam)
  4. Manage Money (15% of the exam)
  5. Manage Credit and Debt (15% of the exam)
  6. Educate a client about major acquisitions (10% of the exam)
  7. Manage financial risks (9% of the exam)
  8. Discuss investment basics with a client (10% of the exam)
  9. Educate a client about the financial aspects of retirement and estate planning (9% of the exam)

On the website you can see in greater detail what each core competency entails. As you can see, those seeking the AFC must be able to cover the full spectrum of personal finance with their clients.

Course Requirements and Exams

The AFC has multiple education pathways to complete the material. The most popular is the self study option. The costs are a registration fee of $75, $750 for the educational materials, and an exam fee of $750 for a total cost of $1,575. A premium bundle with more review materials sells for $2,175.

After each module is completed, the student will arrange to take the final exam at a qualified proctor testing site. The exam itself consists of 165 multiple choice questions. If you do not pass, you must pay a retake fee to try again.

Once the designation has been awarded, certificants must complete 30 hours of approved continuing education every two years in order to maintain their credentials.

CFP® Vs. AFC

As mentioned previously, the AFC curriculum focuses much more on issues that are relevant to middle- and lower-income clients. Accredited Financial Counselors are trained more thoroughly in the particulars of debt, credit, and governmental assistance programs than most CFP® candidates, who are trained to focus chiefly on the needs of upper-middle-class and wealthy clientele.

Those who are seeking the best-rounded professional financial education possible may want to consider earning both credentials. However, those who are more passionate about educating the lower-income segment of the population may want to consider eschewing the CFP® in favor of the AFC credential. AFC candidates are also eligible for a number of positions within the U.S. government relating to financial education and training.

Conclusion

The Accredited Financial Counselor designation is a relatively new credential in the financial planning industry but has received virtually no publicity compared to other designations, such as the CFP®. However, it is highly relevant for much of the middle- and lower-income populations in America. For more information on the AFC credential, log on to http://www.afcpe.org/.

Accredited Financial Counselor: An Introduction (2024)

FAQs

Accredited Financial Counselor: An Introduction? ›

The Association for Financial Counseling and Planning Education (AFCPE), Accredited Financial Counselors (AFCs) is a specialty credential targeted to professionals interested in expanding access to and improving equitability in financial counseling and education.

Is AFC certification worth it? ›

Some experts believe that a CFP designation denotes a financial professional better suited to a high-income individual. Meanwhile, a professional with an AFC designation is likely may be more helpful to low- and middle-income clients. The latter may provide a professional with a more well-rounded education.

How long does it take to complete an AFC? ›

3 years from enrollment to complete all requirements including signing the AFCPE Code of Ethics.

What is the difference between a financial advisor and a financial counselor? ›

While other types of advisors may focus on broader financial areas such as wealth management or narrower areas such as estate planning, a financial counselor generally sticks to fundamental areas of personal finance.

What is the difference between AFC and CFP? ›

Accredited Financial Counselors are trained more thoroughly in the particulars of debt, credit, and governmental assistance programs than most CFP® candidates, who are trained to focus chiefly on the needs of upper-middle-class and wealthy clientele.

What's the difference between a CERTIFIED FINANCIAL PLANNER and a certified financial advisor? ›

While they often hold the same licenses and carry out the same functions as financial advisors, financial planners tend to focus on creating personalized and holistic plans for clients.

How hard is CERTIFIED FINANCIAL PLANNER? ›

That said, becoming a CFP is no cake walk. The certified financial planner exam is likely the hardest test you'll ever take, Dorsainvil says. "Think of the hardest exam you took in college then times it by 10." Preparing to take the CFP exam begins months or even years before you actually sit to take the test.

What does AFC stand for in finance? ›

Designation Essentials. Status. Currently offered and recognized by the issuing organization. Issuing Organization.

What does AFC stand for in education? ›

Achieving for Children (AfC)

What does AFC stand for? ›

The American Football Conference (AFC) is one of the two conferences of the National Football League (NFL), the highest professional level of American football in the United States. The AFC and its counterpart, the National Football Conference (NFC), each contain 16 teams with 4 divisions.

Is financial counseling worth it? ›

The right decision is going to depend on your unique financial situation and how much you can afford to pay an advisor. If all goes well then the length of time shouldn't be an issue to you, financially, because the returns can more than pay for the advisor's contributions.

What does the financial counselor do? ›

A financial counselor is a professional who can help improve your money management skills. Among the things a financial counselor might work with you on are reducing or eliminating debt, coming up with a budget and building up your savings.

Who makes more money, a financial planner or a financial advisor? ›

The average pay for a financial planner is about $58,000 per year. The average salary for a financial advisor is around $80,000 per year. While it's easy to see how similar a financial advisor vs. financial planner is, they are actually quite different.

Which is stronger AFC or NFC? ›

The top-end teams at the NFC are still strong, but in totality, the conference is much weaker than where the AFC is.

What is better than a CFP? ›

if you're into financial planning, CFP is the clear choice. If you're less sure but keen on a career in finance, perhaps CFA is a better choice for a broader finance base before you decide, although it is notably a more difficult qualification to get.

How many questions are on the AFC exam? ›

2) What does the AFC® exam look like? The AFC® exam is offered in a single, three-hour session with 165 multiple-choice questions (150 operational and 15 pretest). Each question contains four options, only one of which is the correct answer.

Is a financial planning certificate worth it? ›

Earning your CERTIFIED FINANCIAL PLANNER™ certification is the most beneficial step you can take to accelerate your career and better serve your clients.

What is an AFC certification? ›

The Association for Financial Counseling and Planning Education (AFCPE), Accredited Financial Counselors (AFCs) is a specialty credential targeted to professionals interested in expanding access to and improving equitability in financial counseling and education.

Are paid certifications worth it? ›

Those who participate in professional certificates and formal certification programs consistently report an increase in salary. Because a certificate demonstrates your commitment to specialized and enhanced training, many employers are apt to reward such behavior.

What is the most recognized and respected financial planning certification? ›

The CFP® certification is the most recognized financial planning designation in North America. To earn this prestigious professional designation, knowledge and skills must be demonstrated through a comprehensive exam and adherence to stringent ethical standards.

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