Second Edition - Help! I'm Covered in Adjectives (ebook), Theresa Callaghan |... | bol (2024)

Dive into the world of cosmetic claims with renowned skin scientist and cosmetic claims specialist Theresa M. Callaghan, as she unveils an updated and enriched second edition of her groundbreaking book first published in 2019.

Whether you are a seasoned industry professional or a curious consumer who loves cosmetics there’s something for everyone in this book!

Marketing, Influencers, Startups and Journalists discover your role in shaping consumer perceptions and industry trends. Equip yourself with accurate information about cosmetic claims to provide your audience with trustworthy insights and promote transparency within the industry without feeding them (dis-)misinformation!

What’s new?
This second edition brings a wealth of new content and updates
Explore stand alone chapters on Misinformation, green Claims, and more.
Dive into discussions on Borderline Claims, Microbiome, AI, Clean Beauty Claims and much more...

Join her on this captivating journey as she unravels the complexities of cosmetic claims and explore the intersection of science, psychology and branding strategies.

Get ready to embark on a thought-provoking exploration of our relationship with cosmetics and the pursuit of beauty. This isn't just a book about cosmetic claims—it's a reflection of our aspirations, insecurities, and the ultimately the transformative power of credible beauty products.

Theresa M. Callaghan is a seasoned PhD biochemist with more than 35 years in international corporate skincare research. Her own business set up in 2008, focuses on trouble-shooting cosmetic claims development for both ingredient suppliers and brands, as well as ghost writing for many clients. A prolific author herself, speaker and regular contributor to scientific journals and magazine. She is a member of several scientific associations and serves on a number of peer-review editorial boards. She is also a consulting scientific editor for Eurocosmetics Magazine and a Covalo Ambassador.

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See Also

All Kinds of English Adjectives | EF English LiveList of Adjectives to Describe Someone's Feelings, Emotions and Tone

Taal

en

Bindwijze

E-book

Oorspronkelijke releasedatum

30 april 2024

Ebook Formaat

Adobe ePub

Betrokkenen

Hoofdauteur

Theresa Callaghan

Hoofduitgeverij

Independently Published

Lees mogelijkheden

Lees dit ebook op

Desktop (Mac en Windows) | Kobo e-reader | Android (smartphone en tablet) | iOS (smartphone en tablet) | Windows (smartphone en tablet)

Overige kenmerken

Studieboek

Nee

EAN

EAN

1230007691645

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