Sophia Reese on LinkedIn: I was honored to recently attend this year’s(and my first) Marketing… (2024)

Creative strategy 🤝 media planningWe basically double-majored when SUNY Brockport asked us to improve their enrollment numbers through a new media campaign. And the grades are in: 🚀 40% increase in undergraduate applications📈 22% increase in deposits year over year🧑🎓 Largest undergrad class in nearly 50 years👩🎓 Largest grad class in 20 yearsFind out how we turned a straightforward ask for marketing support into an insight that earned A+ results.

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In the era of direct admissions, fewer highschool graduates, and information overload, it's more important than ever to have a strong brand strategy. What does that entail? Think C. Special thanks to VINCENT BENBENEK, Simon Stuchlik, and Angela Burrows for their insight on this topic! #directadmissions #branding #brandstrategy #higheredmarketing

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Branding in the Post-pandemic WorldBranding and marketing, as we knew it, have changed since the Covid-19 pandemic. I recommend all management and marketing students (as well as practitioners) to review the article by Wharton marketing professorAmericus Reed (Building Your Brand in a Post-pandemic Market - Knowledge at Wharton (upenn.edu)According to Dr. Reed, “shoppers are no longer content to buy products and services based just on price, style, or convenience. They want a deeper connection with companies that align with their values.” He says emphatically, that in today’s market, “brands need to articulate their purpose and vision.... Branding is more than a logo.”Take notice all marketing and management professionals, as well as companies looking to create a BRAND for themselves.Pradeep GangulyThe Continents States University#marketing #branding #logo #management #business

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Just wrapped up an insightful journey delving into the dynamic world of advertising and its profound impact on society.This course has provided me with thorough knowledge of the evolving landscape of advertising, its history, and strategies.Its role in shaping cultural norms, consumer behavior, and societal perceptions. Grateful for the opportunity to expand my knowledge and skills in this ever-evolving field. Special thanks to DUKE UNIVERSITY for facilitating such a thought-provoking and enriching learning experience! #Advertising #Society #Education #ProfessionalDevelopment 🚀

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Recently EdSource published new data about the difficulty of transferring from the California community college system. Over half of the students surveyed said they needed help with the transfer process.This is how brands earn poor reputations. And I say earn because reputation is built over time by making choices. Ugly logos, outdated taglines, brand colors, and misspelled social media posts don't break brands.Poor branding is a result of frustrated and indifferent end-users who are so exhausted by a brand system that they 1) don't engage or 2) advocate against it when the brand doesn't adapt. #collegebranding #collegemarketing

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Education brands are in constant danger: irrelevance, indifference, or worse, infamy. Scandals and tragedies can damage a brand for years. In this conversation, we learn how branding can lead to organizational change and enrollment growth: https://lnkd.in/gf5Kfrfu#highered #marketing #highereducation

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If you every want research behind the choices we make in #HigherEdMarketing and branding, talk to Kristin Van Dorn.

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Rebecca Shineman, Executive Director of Marketing, York College of Pennsylvania contributed an article " To Partner Or Not To Partner? " “A Critical Skill for all Education Marketing Leaders is Knowing When to Invest in External Partnerships and When to Invest in Hiring or Developing Internal Personnel. Both are Essential to Achieving Success but it can be Hard to Determine which Pathway will Lead to Greater Success”The article will also be featured in the forth coming special print edition on Education Marketing in 2023 Read more: https://lnkd.in/g2Ec52WJ#edtech #educationmarketing

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I am thrilled to share that I will be embarking on a new challenge by pursuing a Master's Degree in Integrated Marketing Communications at Northwestern University Medill School. My goal is to reinforce my skills and knowledge in this field, with the ultimate aim of scaling my business. I am excited to see where this journey takes me and look forward to all the opportunities and growth that lie ahead. ✨#marketing #socialmediamarketing #influencermarketing

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For Jada Seaman (M.S. in Marketing class of 2024), "UT checked all the boxes." ✅ Learn more about her unique experiences here on Rocky Top below.#utk #knoxville #Vols #marketing #graduateschool

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